Colgate 360 Optic White Toothbrush is made with soft bristles with teeth whitening actions for a naturally whiter smile and healthier whole mouth clean*.
*vs brushing teeth alone with an ordinary flat-trim toothbrush

Colgate 360° Advanced Soft Manual Toothbrush has 4 zones of bacteria removing action for whole mouth health.

Colgate 360 Whole Mouth Clean Charcoal Antibacterial Toothbrush is made with charcoal, soft spiral, antibacterial bristles* to help prevent bacteria build up and whiten your teeth.
*Inhibits bacterial growth on bristles. The bristles do not kill bacteria in the mouth or protect you against disease. Always rinse the toothbrush thoroughly after use.