Colgate 360 Optic White Power Toothbrush is made with soft vibrating and polishing bristles to help whiten teeth by polishing away surface stains.

Colgate 360 Optic White Toothbrush is made with soft bristles with teeth whitening actions for a naturally whiter smile and healthier whole mouth clean*.
*vs brushing teeth alone with an ordinary flat-trim toothbrush

Colgate 360 Whole Mouth Clean Charcoal Antibacterial Toothbrush is made with charcoal, soft spiral, antibacterial bristles* to help prevent bacteria build up and whiten your teeth.
*Inhibits bacterial growth on bristles. The bristles do not kill bacteria in the mouth or protect you against disease. Always rinse the toothbrush thoroughly after use.