BRUSHING & FLOSSING
What Is the Right Way to Brush?
Proper brushing takes at least two minutes — that's right, 120 seconds!...
BRUSHING & FLOSSING
What is the Right Way to Floss?
Proper flossing removes plaque and food particles in places where a toothbrush cannot easily reach...
Get a brighter, whiter smile when you use Colgate Optic White® toothpaste, mouthwash, and toothbrush products during your oral care routine.
Get a brighter, whiter smile when you use Colgate Optic White® toothpaste, mouthwash, and toothbrush products during your oral care routine.
Get a brighter, whiter smile when you use Colgate Optic White® toothpaste, mouthwash, and toothbrush products during your oral care routine.
Colgate® Optic White® Pro Series Vividly Fresh whitening toothpaste contains our highest level of hydrogen peroxide in a toothpaste, 5%, to remove 15 years of yellow stains*.
Colgate Optic White Purple Serum.
Our ultimate purple serum colour corrects & whitens*.
A 3-step teeth whitening boost.
Pump, Purple, Smile!
Clinically tested technology, enamel safe, for daily use.
*for temporary efficacy.
Colgate Optic White Nightly Treatment Whitening Wand removes 15 years of stains in just 1 week*.
*When used as directed. Individual results may vary.
Colgate Optic White Stain Fighter Teeth Whitening toothpaste removes daily stain build up from food and drink*
Don't hold back. Reveal your radiant smile with the Colgate Optic White Pro Series Stain Prevention Toothpaste which works to remove 15 years of stains*.
rritation or more than mild tooth sensitivity, stop use and consult your dental professional.
*with brushing twice daily for 2 weeks. Individual results may vary.
Colgate Optic White Purple Toothpaste removes surface stains* and neutralises yellow tones** with micro-polishing action.
*With regular brushing. Use as directed
** Effect is temporary
Don't hold back. Reveal your radiant smile with the Colgate Optic White Pro Series Vividly Fresh Toothpaste which works to remove 15 years of stains*.
*with brushing twice daily for 2 weeks. Individual results may vary.
Colgate Optic White Pro Series Express Teeth Whitening Treatment Pen, gives you whiter teeth in just 1 day*.
*Starts working after 1 day when used as directed. Individual results may vary.
Colgate Optic White Natural Enzymes Toothpaste removes Daily Surface Stains with Natural Micro Polishing Minerals! This Anticavity Fluoride Toothpaste features a Peach Mint Flavour and is enamel safe for daily use.
Colgate Optic White Nightly Treatment Whitening Wand removes 15 years of stains in just 1 week*. Powered by hydrogen peroxide, the same active whitening ingredient dentists use. 1 teeth whitening wand includes 30 treatments^ & contains 3% hydrogen peroxide.
^Varies based on individual use.
Powered by hydrogen peroxide, an ingredient used by dentists. Clinically tested. Optic White Stain Fighter Enamel Care Teeth Whitening Toothpaste Gentle Mint deeply whitens beyond surface stains with 1% hydrogen peroxide. Removes daily stain buildup from food and drink*.
Colgate Optic White Charcoal Toothpaste removes daily surface stains* with micro-polishing action^.
*With regular brushing. Use as directed
^Refers to high cleaning silica in formula
Colgate Optic White Luminous Express Teeth Whitening toothpaste removes deep stains fast*.
Colgate Optic White Luminous Enamel Strong Teeth Whitening toothpaste removes deep stains* & strengthens enamel.
*When used as directed for 2 weeks. Individual results may vary.
Colgate Optic White Luminous High Impact Teeth Whitening toothpaste removes 5 years of stains*.
Powered by Hydrogen Peroxide, the same teeth whitening ingredient used by dentists.
Hydrogen Peroxide is a safe and affordable way to whiten teeth at home. Hydrogen Peroxide can be found in many of the products in Colgate's Optic White range, in a range of strengths and forms to suit you.
Hydrogen Peroxide can be used to safely and effectively whiten teeth overnight. Hydrogen Peroxide can be found in many of the products in Colgate's Optic White range, in a range of strengths and forms to suit you.
Hydrogen Peroxide is a chemical compound of hydrogen and oxygen atoms (H2O2). It has mild antiseptic properties and is used commonly in dental treatments. Hydrogen Peroxide based tooth whitening is safe and effective if used correctly and as directed in the instructions on the package. / OR plainer language - Hydrogen peroxide is a natural bleaching agent that works by breaking down the molecules that cause teeth to become stained.