BRUSHING & FLOSSING
What Is the Right Way to Brush?
Proper brushing takes at least two minutes — that's right, 120 seconds!...
BRUSHING & FLOSSING
What is the Right Way to Floss?
Proper flossing removes plaque and food particles in places where a toothbrush cannot easily reach...
INSTANT* RELIEF FROM TEETH SENSITIVITY STARTS HERE.
INSTANT* RELIEF FROM TEETH SENSITIVITY STARTS HERE.
Colgate Sensitive Pro-Relief toothpaste works by providing instant and lasting relief to sensitive teeth. The unique Pro-Argin formula seals the exposed tubules in our dentine and protects the sensitive areas of the teeth, blocking pain from reaching the nerves. With regular use, it builds a protective barrier that prevents sensitivity from returning, allowing you to enjoy your favourite food and drinks without discomfort.
*After application as directed
Colgate Sensitive Pro-Relief provides clinically proven sensitivity relief which begins to work instantly* and helps prevent sensitivity pain from coming back.
Unlike toothpastes that only numb, Pro-Argin seals openings to exposed nerves, providing instant* and long-lasting relief. It forms a protective barrier, preventing pain from returning, allowing you to live life worry-free.
With 5 variants to choose from, Colgate Sensitive Pro-Relief works instantly*, tastes great and provides all the benefits you need to keep your mouth fresh and healthy.
Tooth sensitivity or dentin hypersensitivity is a very common condition that affects a significant portion of the Australian population.
Sensitivity is experienced as a sharp pain, and it is triggered by eating hot or cold foods, drinking hot or cold beverages, breathing cold air, or eating sugary or acidic foods.
This occurs when the enamel is worn down or if the gum line is recessed. In both cases the dentin (the layer below the enamel in the crown of the tooth) is exposed.
There are several reasons dentin can be exposed, leading to sensitivity.
- Gum recession as a result of age or brushing too hard can cause tooth sensitivity. Gum disease can cause gum recession.
- Acidic beverages can cause enamel to erode, thus exposing the dentin.
- Tooth grinding can cause sensitivity because enamel erodes, exposing dentin. This can cause most or all teeth to feel sensitive.
- Brushing with abrasive toothpaste, brushing too hard or brushing more than three times a day could wear down enamel.
- A chipped or fractured tooth may expose the dentin and cause sensitivity.
Arginine is an ingredient in our sensitive toothpaste that forms a protective layer over exposed dentine, which helps to ease sensitivity. The protective layer works by blocking external stimuli like hot, cold or sweet food and drinks from reaching dentine tubules to help you avoid discomfort.
We recommend you use our toothpaste for sensitive teeth twice a day and, for prolonged sensitivity relief, you should follow your dentist’s advice.